Beyond Tech Frontiers
Deep dives into the mechanics of disruptive innovation, market trends, the future of work, and ethical tech. Join Sabine VanderLinden as she sheds light on the challenges and opportunities faced by both corporate giants and fledgling ventures.
Shaping Tomorrow’s Insurance with Marina Belezina: Aviva’s Human-Centered Approach to Generative AI
In this episode, we explore Aviva's innovative approach to artificial intelligence, guided by insights from Marina Belezina. We discuss the impact of generative AI-powered tools within Aviva, and how the company is fostering a culture of training and collaboration with fintech partners. The conversation delves into ethical AI frameworks and Aviva's future goals, highlighting the importance of balancing technological innovation with human-centered values. The episode concludes with reflections on these themes and their implications for the future.
Key Points
- Aviva is leveraging generative artificial intelligence to enhance customer service, improve operational efficiency, and drive innovation within the insurance industry.
- The company is committed to a human-centered approach, providing employees with AI tools, fostering a culture of curiosity, and ensuring ethical deployment of technology.
- Through strategic partnerships and continuous innovation, Aviva aims to remain at the forefront of the digital transformation in insurance, focusing on personalized customer experiences and employee empowerment.
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Transcript
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